Creative Lead—Design
© 2025
Chrome Pit Crew
︎ Google Chrome
Partnership Website
Help the McLaren Formula 1 pit crew race through four browser-based challenges in this stylized Chrome experience.
Coinciding with the US Grand Prix on October 23rd, 2022, this gamified site highlights Chrome features as it tests players timing, speed, and balance. Optimized for desktop & mobile.
Process
We isolated each game, and fleshed out the gaming mechanics for each. We wanted the games to feel relevant to an actual pit-crew experience, but also didn’t want it to feel too short.
Credits
& Recognition
& Recognition
Client
Google Chrome
Agency
Active Theory
My role
Pitch, Research, User experience, Direction, & Design
Producer
Jordan F.
Design support
Katie H.
3D
Thieb R., Jantana H., Paul R.
Developement
Alex B., Evan D., Jonatas S., Richard Z.
Awards
AWWWARDS Site of the Day
FWA of the Day
CSSDA Website of the Day
Google Chrome
Agency
Active Theory
My role
Pitch, Research, User experience, Direction, & Design
Producer
Jordan F.
Design support
Katie H.
3D
Thieb R., Jantana H., Paul R.
Developement
Alex B., Evan D., Jonatas S., Richard Z.
Awards
AWWWARDS Site of the Day
FWA of the Day
CSSDA Website of the Day
Creative Lead—Design
© 2025