Delta Open Air Gallery
Projecting art at 30,000 feet, we launched the world's first airborne art exhibit on a flight from New York to Miami.
A chartered Delta aircraft transformed into a soaring art gallery at 30,000 feet. Overhead bins became canvases, showcasing captivating visuals by six Miami artists. This in-flight experience redefined entertainment, leaving passengers awestruck above the clouds.
Delta News Hub Article ︎︎︎
Delta Instagram Post ︎︎︎
Delta News Hub Article ︎︎︎
Delta Instagram Post ︎︎︎
Creating a Full Experience
While the Art Gallery was the primary focus, we needed to create excitement before and after the art projections.
We generated Welcome graphics, and strong Call to Action visuals that helped to create a fuller experience.
We generated Welcome graphics, and strong Call to Action visuals that helped to create a fuller experience.
Creating the Art Gallery
Inspired by the environment, we referenced the air, clouds, and wildlife as the backdrop for our art exhibit.
Reference/Moodboard
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Final Renders
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Airplane Projection
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Final Renders
The Setup
We placed 2 projectors per row, safetly secured on each of the window seats. In total, we outfitted the airplane with 10 projectors.
The projectors were pointed at the overhead bin opposite that of the window seat. We chose the window seat as it lessened the amount of warping on the projections.
We chose specific rows to place the projectors in order to balance the installation, while also allowing the most visibility by the passengers.
Each projector was also equiped with a laptop which ran the synced visuals.
The projectors were pointed at the overhead bin opposite that of the window seat. We chose the window seat as it lessened the amount of warping on the projections.
We chose specific rows to place the projectors in order to balance the installation, while also allowing the most visibility by the passengers.
Each projector was also equiped with a laptop which ran the synced visuals.
Conpensating For The Curve
One of the biggest challenges came from the projection being cast over a curved surface.
Due to limited access to the airplane, we needed an alternate solution to prototype the visuals against the curved overhead bins.
During our last visit on the plane, we used 3D Lidar scanning technology to gather exact dimensions and curvature of the bins.
We then crafted a replica bin out of styrofoam boards, which we then mounted to the wall in order to ensure our visuals rendered well.
Due to limited access to the airplane, we needed an alternate solution to prototype the visuals against the curved overhead bins.
During our last visit on the plane, we used 3D Lidar scanning technology to gather exact dimensions and curvature of the bins.
We then crafted a replica bin out of styrofoam boards, which we then mounted to the wall in order to ensure our visuals rendered well.
[ CREDITS ]
Client: Wieden + Kennedy NY & Delta
Agency: Active Theory
My role: Concept, Install Planning, Creative Direction, User Experience, Prototyping, Production, Project Oversight, Install Launch
Producer: Kiran S.
3D artist: Jantana H.
Developement: Mike G.
Client: Wieden + Kennedy NY & Delta
Agency: Active Theory
My role: Concept, Install Planning, Creative Direction, User Experience, Prototyping, Production, Project Oversight, Install Launch
Producer: Kiran S.
3D artist: Jantana H.
Developement: Mike G.
© 2024 Aaron Kim
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