A website redesign that champions creators and their communities, and inspires others to begin their creator journey.

The digital world is changing fast, and more and more folks around the globe are turning their online passion into a full-time careers. We teamed up with Patreon to give their website a new look, but also to show off the all the smart new app features built specifically for creators, making them feel right at home.


Visit live site ︎︎︎

A huge challenge for this project was  understanding how the updated brand would come to life, as both the website and the Patreon brand revamp were being worked on concurrently.

This meant we needed to be as flexible and explorative as possible with all the work we were putting forward.

Without much to to reference, we began exploring layouts, type, and motion.

As brand elements were approved, we began implimenting them into our module designs, from imagery, to type styles, and color palettes.

[ CREDITS ]
Client: Patreon
Agency: Active Theory
My role: Pitch, Creative Direction, Client Coms, User experience, Lead Design, Design & Motion oversight
Producer: Tom C., Elly M.
Design support: Hanee K., Sean H.
3D: Jantana H., Thieb H.
Developement: Pete F., Mike W., Mike G., Richard Z., Raffaele F.

[ AWARDS ]
AWWWARDS Site of the Day - Patreon