Chrome Pit Crew
Help the McLaren Formula 1 pit crew race through four browser-based challenges in this stylized Chrome experience.
Coinciding with the US Grand Prix on October 23rd, 2022, this gamified site highlights Chrome features as it tests players timing, speed, and balance. Optimized for desktop & mobile.
Visit live site ︎︎︎
Visit live site ︎︎︎
Process
We isolated each game, and fleshed out the gaming mechanics for each. We wanted the games to feel relevant to an actual pit-crew experience, but also didn’t want it to feel too short.
[ CREDITS ]
Client: Google Chrome
Agency: Active Theory
My role: Pitch, Research, User experience, Direction, & Design
Producer: Jordan F.
Design support: Katie H.
3D: Thieb R., Jantana H., Paul R.
Developement: Alex B., Evan D., Jonatas S., Richard Z.
[ AWARDS ]
AWWWARDS Site of the Day - Chrome Pit Crew
FWA of the Day - Chrome Pit Crew
CSSDA Website of the Day - Chrome Pit Crew
Client: Google Chrome
Agency: Active Theory
My role: Pitch, Research, User experience, Direction, & Design
Producer: Jordan F.
Design support: Katie H.
3D: Thieb R., Jantana H., Paul R.
Developement: Alex B., Evan D., Jonatas S., Richard Z.
[ AWARDS ]
AWWWARDS Site of the Day - Chrome Pit Crew
FWA of the Day - Chrome Pit Crew
CSSDA Website of the Day - Chrome Pit Crew
© 2024 Aaron Kim
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