https://aaronkim.co Aaron Kim — Creative Lead Wed, 09 Jul 2025 21:31:44 +0000 https://aaronkim.co en https://aaronkim.co/Home Tue, 03 Jan 2023 00:46:40 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Home Creative Lead—Design © 2026 (About) Me <img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/a6572dcbcab63f76090d3cf7dbd0d504bff242362094a999675df3f5f07160b2/Aaron1.png" data-mid="234709381" border="0" src="https://freight.cargo.site/w/1000/i/a6572dcbcab63f76090d3cf7dbd0d504bff242362094a999675df3f5f07160b2/Aaron1.png" /> <img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/b03707d0daa0c83481bfe9321b5d5d0c329edb3d49258418cfc389d81355b0e3/Aaron6.png" data-mid="234709386" border="0" src="https://freight.cargo.site/w/1000/i/b03707d0daa0c83481bfe9321b5d5d0c329edb3d49258418cfc389d81355b0e3/Aaron6.png" /> <img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/99075027dc35415830f441b4580152f94c17dc3eb35f6307001771033b339d96/Aaron3.png" data-mid="234709383" border="0" src="https://freight.cargo.site/w/1000/i/99075027dc35415830f441b4580152f94c17dc3eb35f6307001771033b339d96/Aaron3.png" /> <img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/46c3b34d975ccf83ccecd5fc4afd63290db00a9630dfe4d937282bc870f8316a/Aaron4.png" data-mid="234709384" border="0" src="https://freight.cargo.site/w/1000/i/46c3b34d975ccf83ccecd5fc4afd63290db00a9630dfe4d937282bc870f8316a/Aaron4.png" /> <img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/7ade7436b6fcd7455e3fbaa278829dabafc415449eb52450da52a5e0877fa998/Aaron7.png" data-mid="234709387" border="0" src="https://freight.cargo.site/w/1000/i/7ade7436b6fcd7455e3fbaa278829dabafc415449eb52450da52a5e0877fa998/Aaron7.png" /> <img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/f6e9258c433bd5a72e6d87b1d2ccb79108780d56d9aa159bae5eeeae1277cfaf/Aaron8.png" data-mid="234821866" border="0" src="https://freight.cargo.site/w/1000/i/f6e9258c433bd5a72e6d87b1d2ccb79108780d56d9aa159bae5eeeae1277cfaf/Aaron8.png" /> <img width="1400" height="1750" width_o="1400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/73d0b78447482a9ef52682e5e2de7643252eb3d4f4ea0f0971bdf8def2dc6006/Aaron5.png" data-mid="234709385" border="0" src="https://freight.cargo.site/w/1000/i/73d0b78447482a9ef52682e5e2de7643252eb3d4f4ea0f0971bdf8def2dc6006/Aaron5.png" /> I’m a recognized and hands-on Creative Lead, currently contributing to Android XR at Google, passionate about visual storytelling, championing innovation, and nurturing collaborative creativity. Drawing on over 15 years of experience across studio, agency, and tech, my role has consistently involved leading and contributing to teams of designers, 3D artists, and developers, helping navigate projects from initial concept to successful delivery. Beyond my work, I find balance and inspiration in nature. As John Muir said, "The mountains are calling, and I must go." (15+ yrs) Experience Senior Visual Designer, Google August 2024 to Current Creative Director, Active Theory March 2021 to August 2024 Senior Art Director, AMP Agency January 2019 to March 2021 Senior Art Director, RED Agency June 2015 to January 2019 Graphic Designer, Plainjoe Studios February 2011 to June 2014 (22x) Awards 1 The Webby Awards20 Years of Xbox Museum 4 AWWWARDS Site of the DayPatreon, Search Through Time, 20 Years of Xbox Museum, Chrome Pit Crew 1 AWWWARDS Site of the Month20 Years of Xbox Museum7 FWA of the DayPatreon, Search Through Time, Muévelo con Pepsi, Squarespace 20th Anniversary, Chrome Pit Crew, Reliable Robotics, 20 Years of Xbox Museum 1 FWA of the Month20 Years of Xbox Museum 7 CSSDA Website of the DayPatreon, Search Through Time, Muévelo con Pepsi, Squarespace 20th Anniversary, Chrome Pit Crew, Reliable Robotics, 20 Years of Xbox Museum 1 Communication Arts Web PicksVirgin Galactic Creative Lead—Design © 2026 https://aaronkim.co/Mobile-Projects Tue, 03 Jan 2023 00:46:40 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Mobile-Projects PatreonTravel VibesThe Exponential Era Delta Open Air Gallery Squarespace Playlist in a Bottle Chrome Pit CrewSearch Through Time 20 yrs of Google News Muévelo con PepsiXbox MuseumConcepts Email︎︎︎LinkedIn︎︎︎ Resume︎︎︎ https://aaronkim.co/Patreon Thu, 19 Oct 2023 22:21:44 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Patreon Creative Lead—Design © 2026 Patreon ︎&nbsp; Patreon&nbsp; &nbsp; &nbsp; Website Redesign A website redesign that champions creators and their communities, and inspires others to begin their creator journey.The digital world is changing fast, and more and more folks around the globe are turning their online passion into a full-time careers. We teamed up with Patreon to give their website a new look, but also to show off the all the smart new app features built specifically for creators, making them feel right at home. Live site︎︎︎ <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/c454ac47bcd086485d8c0548b16dd9a6302856a2022505bb2692daa1c956cad2/Homepage_Hero_1b.gif" data-mid="208885755" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c454ac47bcd086485d8c0548b16dd9a6302856a2022505bb2692daa1c956cad2/Homepage_Hero_1b.gif" /> <img width="1920" height="1106" width_o="1920" height_o="1106" data-src="https://freight.cargo.site/t/original/i/f46eac9632b21d6f3eb07f60389170168cedaebaec5767000b3b01e54d381a31/Screenshot-2023-11-06-at-10.25.10PM.jpg" data-mid="196098689" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f46eac9632b21d6f3eb07f60389170168cedaebaec5767000b3b01e54d381a31/Screenshot-2023-11-06-at-10.25.10PM.jpg" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/fb54a44f4feac80b2e32ccdc8069b40cab30a7e4af20b5c388bc963659744a1f/Homepage_Hover_1b.gif" data-mid="208885961" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fb54a44f4feac80b2e32ccdc8069b40cab30a7e4af20b5c388bc963659744a1f/Homepage_Hover_1b.gif" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/dea0d7ec89b005340717e40b6655ec209a64575b5f0e3a40e6a70b4418319c99/Creators_Artists2.gif" data-mid="208885968" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/dea0d7ec89b005340717e40b6655ec209a64575b5f0e3a40e6a70b4418319c99/Creators_Artists2.gif" /> <img width="1920" height="1104" width_o="1920" height_o="1104" data-src="https://freight.cargo.site/t/original/i/cf97d0c933925d061667c28e20e89a03252bfdd76e74d844d9963dba126163fb/Screenshot-2023-11-06-at-10.25.33PM.jpg" data-mid="196098690" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cf97d0c933925d061667c28e20e89a03252bfdd76e74d844d9963dba126163fb/Screenshot-2023-11-06-at-10.25.33PM.jpg" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/4824c60babe0d12a14d36d681f35603d4d55502619c646207d31bbf2f7fc965f/Creators_Podcasters2.gif" data-mid="208885972" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4824c60babe0d12a14d36d681f35603d4d55502619c646207d31bbf2f7fc965f/Creators_Podcasters2.gif" /> <img width="1920" height="1106" width_o="1920" height_o="1106" data-src="https://freight.cargo.site/t/original/i/c7b71b46643eefbfc37388488a25c7204feb7490a9b6b7422a9fbade25c78db2/Screenshot-2023-11-06-at-10.25.53PM.jpg" data-mid="196098691" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c7b71b46643eefbfc37388488a25c7204feb7490a9b6b7422a9fbade25c78db2/Screenshot-2023-11-06-at-10.25.53PM.jpg" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/b69c096e8604570f20ff6528035a72c1226673ffdb6097e42aa494f3f2d11b97/Creators_Video-Creator2.gif" data-mid="208885970" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b69c096e8604570f20ff6528035a72c1226673ffdb6097e42aa494f3f2d11b97/Creators_Video-Creator2.gif" /> <img width="1920" height="1104" width_o="1920" height_o="1104" data-src="https://freight.cargo.site/t/original/i/78b71b99216506fa60e852cb064e2a594e9f38e045122add6ec83b48887d0c80/Screenshot-2023-11-06-at-10.26.14PM.jpg" data-mid="196098692" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/78b71b99216506fa60e852cb064e2a594e9f38e045122add6ec83b48887d0c80/Screenshot-2023-11-06-at-10.26.14PM.jpg" /> Motion Explorations A huge challenge for this project was&nbsp; understanding how the updated brand would come to life, as both the website and the Patreon brand revamp were being worked on concurrently. This meant we needed to be as flexible and explorative as possible with all the work we were putting forward. Without much to to reference, we began exploring layouts, type, and motion. <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/4f52927bf4fd9477fadc553455b6d7f17b070a250820c376d47444e40d19ac7c/HP_liquid_mot.v01.gif" data-mid="202313479" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4f52927bf4fd9477fadc553455b6d7f17b070a250820c376d47444e40d19ac7c/HP_liquid_mot.v01.gif" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/978790a5e7ecc4490fe34ba21b4d96279946473dfbd30156bef976ccbd50d6bf/HP_translate_mot.v01-1.gif" data-mid="202313480" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/978790a5e7ecc4490fe34ba21b4d96279946473dfbd30156bef976ccbd50d6bf/HP_translate_mot.v01-1.gif" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/3a412eddad46c2b2fc92d0b4644dc0361497a7d5cabbf6922dbce2a0c795ae4b/HP_writers_creators_mot.v02-1.gif" data-mid="202313481" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3a412eddad46c2b2fc92d0b4644dc0361497a7d5cabbf6922dbce2a0c795ae4b/HP_writers_creators_mot.v02-1.gif" /> <img width="1300" height="731" width_o="1300" height_o="731" data-src="https://freight.cargo.site/t/original/i/791defdac1726d655f27601bedbb024dad8576637ebe43f617a0071fc81b04f4/Wheel.gif" data-mid="202314018" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/791defdac1726d655f27601bedbb024dad8576637ebe43f617a0071fc81b04f4/Wheel.gif" /> Credits &amp; Recognition Client PatreonAgency Active TheoryMy role Pitch, Creative Direction, Client Coms, User experience, Lead Design, Design &amp; Motion oversight Producer Tom C., Elly M. Design support Hanee K., Sean H. 3D Jantana H., Thieb H. Developement Pete F., Mike W., Mike G., Richard Z., Raffaele F. AwardsAWWWARDS Site of the Day Creative Lead—Design © 2026 https://aaronkim.co/The-Exponential-Era Wed, 09 Jul 2025 21:31:44 +0000 Aaron Kim — Creative Lead https://aaronkim.co/The-Exponential-Era Creative Lead—Design © 2026 The Exponential Era ︎&nbsp; Nokia, Bloomberg Media Studios&nbsp; &nbsp; &nbsp; Experiential activation A hands-on experience for the connected future.This interactive game challenged visitors to connect objects to a virtual network in enterprise-themed environments. Designed for high foot traffic, it turned complex connectivity into a playful, memorable moment that amplified Nokia’s brand. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/8a419b2b1d085d15a9e7c04aa487db7ab2cf27d8be8e52c1539769b257d167f6/Nokia_00.gif" data-mid="235592928" border="0" src="https://freight.cargo.site/w/1000/i/8a419b2b1d085d15a9e7c04aa487db7ab2cf27d8be8e52c1539769b257d167f6/Nokia_00.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f20d078d7d298c95bd0688bedf6486140fe40519aad5e662b37d3d01bb5275a9/Nokia_01.jpg" data-mid="235592929" border="0" src="https://freight.cargo.site/w/1000/i/f20d078d7d298c95bd0688bedf6486140fe40519aad5e662b37d3d01bb5275a9/Nokia_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90cbf56678a6993ef7ca0868db577357cc88220e4e1975e1967e1d94a953bf28/Nokia_02.jpg" data-mid="235592931" border="0" src="https://freight.cargo.site/w/1000/i/90cbf56678a6993ef7ca0868db577357cc88220e4e1975e1967e1d94a953bf28/Nokia_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e72a189117e5a2a761b4ff79f8b431b9d4743668f7aad8e4cff08dc95136e2e/Nokia_08.jpg" data-mid="235592965" border="0" src="https://freight.cargo.site/w/1000/i/2e72a189117e5a2a761b4ff79f8b431b9d4743668f7aad8e4cff08dc95136e2e/Nokia_08.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/67a833db409a41c669ebe8ee05ffddd77fe40ed80f386542c1dfb4cca0cfe89d/Nokia_03.jpg" data-mid="235592932" border="0" src="https://freight.cargo.site/w/1000/i/67a833db409a41c669ebe8ee05ffddd77fe40ed80f386542c1dfb4cca0cfe89d/Nokia_03.jpg" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/6320b5d8b0c6aa16ffb07c366c6a8562e7600465dc249791fe4975363d52b980/Nokia_08.gif" data-mid="235592937" border="0" src="https://freight.cargo.site/w/1000/i/6320b5d8b0c6aa16ffb07c366c6a8562e7600465dc249791fe4975363d52b980/Nokia_08.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73f6fd06c8df25822227413462b64454b32f7b991f1a7d26de136035845b11d2/Nokia_04.jpg" data-mid="235592933" border="0" src="https://freight.cargo.site/w/1000/i/73f6fd06c8df25822227413462b64454b32f7b991f1a7d26de136035845b11d2/Nokia_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/acf2cbceff818ae054285de35cb29049395d49db724baa55ce85447de0df47c7/Nokia_07.jpg" data-mid="235592936" border="0" src="https://freight.cargo.site/w/1000/i/acf2cbceff818ae054285de35cb29049395d49db724baa55ce85447de0df47c7/Nokia_07.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4e400691feb331aae265c8081bcb752573472b884b0542b52e76d3f97500870/Nokia_06.jpg" data-mid="235592935" border="0" src="https://freight.cargo.site/w/1000/i/f4e400691feb331aae265c8081bcb752573472b884b0542b52e76d3f97500870/Nokia_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a4a53463afd921deabb3e53da504009ecc392bff3576e2d86f42af236c78d6f/Nokia_05.jpg" data-mid="235592934" border="0" src="https://freight.cargo.site/w/1000/i/6a4a53463afd921deabb3e53da504009ecc392bff3576e2d86f42af236c78d6f/Nokia_05.jpg" /> Credits &amp; Recognition Client Bloomberg Media StudiosAgency Active TheoryMy role Pitch, Creative Direction, Client Coms, User experience, Lead Design, Design &amp; Motion oversight Producer Elly M. Design support Hanee K. 3D Michael K. Developement Michael A. Creative Lead—Design © 2026 https://aaronkim.co/Delta Sat, 09 Mar 2024 19:07:06 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Delta Creative Lead—Design © 2026 Delta Open Air Gallery ︎&nbsp; Delta&nbsp; &nbsp; &nbsp; Physical Installation Projecting art at 30,000 feet, we launched the world's first airborne art exhibit on a flight from New York to Miami. A chartered Delta aircraft transformed into a soaring art gallery at 30,000 feet. Overhead bins became canvases, showcasing captivating visuals by six Miami artists. This in-flight experience redefined entertainment, leaving passengers awestruck above the clouds. Delta News Hub Article︎︎︎ Delta Instagram Post︎︎︎ <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/9927d3f795a7589ba7fe47205f362dd2f0561fb3dcdd343bfad12340ec42273c/Hero.jpg" data-mid="208463340" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9927d3f795a7589ba7fe47205f362dd2f0561fb3dcdd343bfad12340ec42273c/Hero.jpg" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/f29a6bdfa1ebb6ec37e8cea29d62becd430fe3f61f1dd27e5c0b97ffb5206b92/IMG_5518.gif" data-mid="206393398" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/500/i/f29a6bdfa1ebb6ec37e8cea29d62becd430fe3f61f1dd27e5c0b97ffb5206b92/IMG_5518.gif" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/df3df09aaf81f5123c2726fe8e9c162dff57355b8e1f8e3b7822eb0587d7cf67/IMG_5544.gif" data-mid="206393401" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/df3df09aaf81f5123c2726fe8e9c162dff57355b8e1f8e3b7822eb0587d7cf67/IMG_5544.gif" /> <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/c53226bc3e517f8cf6c00772b398b567876c8ffdcd509e8344b50eeef67dc6fd/mia.jpg" data-mid="208462838" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c53226bc3e517f8cf6c00772b398b567876c8ffdcd509e8344b50eeef67dc6fd/mia.jpg" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/945f75f5d787d3c986aab48884ed13c783b70c1a8965dc2e69df7b414d00b4a6/IMG_5537.gif" data-mid="206393400" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/500/i/945f75f5d787d3c986aab48884ed13c783b70c1a8965dc2e69df7b414d00b4a6/IMG_5537.gif" /> <img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/a06aee41c51846dbb826f65dcd35b9d84c2ef63decebe16b3eab39ed4c47e7bc/BFA_43057_6056195-scaled.jpeg" data-mid="208462820" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/a06aee41c51846dbb826f65dcd35b9d84c2ef63decebe16b3eab39ed4c47e7bc/BFA_43057_6056195-scaled.jpeg" /> <img width="1400" height="604" width_o="1400" height_o="604" data-src="https://freight.cargo.site/t/original/i/52e7388b06596d4403945b54f775cf3c87606a6b34e726edb3545b144cd4bbcc/ElliotErick_mot-v01.gif" data-mid="234710845" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/52e7388b06596d4403945b54f775cf3c87606a6b34e726edb3545b144cd4bbcc/ElliotErick_mot-v01.gif" /> <img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/f51b06b78d3ee54c02b7d215ce754231d11fc5fa26ac3907c3efa9a0057146e2/BFA_43057_6056180-scaled.jpeg" data-mid="208462814" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/f51b06b78d3ee54c02b7d215ce754231d11fc5fa26ac3907c3efa9a0057146e2/BFA_43057_6056180-scaled.jpeg" /> Creating a full experience While the Art Gallery was the primary focus, we needed to create excitement before and after the art projections. We generated Welcome graphics, and strong Call to Action visuals that helped to create a fuller experience. <img width="1370" height="600" width_o="1370" height_o="600" data-src="https://freight.cargo.site/t/original/i/d2dd826ce85900d46d7f4698d88e993b6a7dce6928d258a1c1d95c3daa2cd031/Boarding_1-2-3.gif" data-mid="208887206" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d2dd826ce85900d46d7f4698d88e993b6a7dce6928d258a1c1d95c3daa2cd031/Boarding_1-2-3.gif" /> <img width="1370" height="600" width_o="1370" height_o="600" data-src="https://freight.cargo.site/t/original/i/5767aa10e6447eb8a014ec5631a7df77e7392fa8d4a6b3c9bd9ee2e8bd49453a/Announcement.gif" data-mid="208887205" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5767aa10e6447eb8a014ec5631a7df77e7392fa8d4a6b3c9bd9ee2e8bd49453a/Announcement.gif" /> <img width="1370" height="600" width_o="1370" height_o="600" data-src="https://freight.cargo.site/t/original/i/fbf2e4e06a6c3019058c5e56f5b39158547356206f9210614d32d26cc1ecd684/Introducing_Left.gif" data-mid="208887207" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fbf2e4e06a6c3019058c5e56f5b39158547356206f9210614d32d26cc1ecd684/Introducing_Left.gif" /> <img width="1370" height="600" width_o="1370" height_o="600" data-src="https://freight.cargo.site/t/original/i/22fb60cd43d6748da6bd39acb1b20a3111ec2cfc7c211c621a8dcee4ae6c0d76/Artist-Scene_Jimenez_Left.gif" data-mid="208887300" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/22fb60cd43d6748da6bd39acb1b20a3111ec2cfc7c211c621a8dcee4ae6c0d76/Artist-Scene_Jimenez_Left.gif" /> <img width="1370" height="600" width_o="1370" height_o="600" data-src="https://freight.cargo.site/t/original/i/019ca526924d8b0c06e8c98fe7a02f1a4696c9eec3a57de994dc45abf5fb0d4d/Recap_Left.gif" data-mid="208887208" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/019ca526924d8b0c06e8c98fe7a02f1a4696c9eec3a57de994dc45abf5fb0d4d/Recap_Left.gif" /> Creating the Air Gallery&nbsp; Inspired by the environment, we referenced the air, clouds, and wildlife as the backdrop for our art exhibit. <img width="1400" height="604" width_o="1400" height_o="604" data-src="https://freight.cargo.site/t/original/i/0cb636dd5abce6ca1def735de11111024b5871290848b8b7b5f55114e6d82992/OliviaPedigo_mot-v01.gif" data-mid="206393403" border="0" src="https://freight.cargo.site/w/1000/i/0cb636dd5abce6ca1def735de11111024b5871290848b8b7b5f55114e6d82992/OliviaPedigo_mot-v01.gif" /> <img width="1400" height="604" width_o="1400" height_o="604" data-src="https://freight.cargo.site/t/original/i/97d2bfe1dd72afb30d254f7f271a36c1b61da9c877c8a9a0f3163b61fd82cd43/JillianMayer_mot-v01.gif" data-mid="206393402" border="0" src="https://freight.cargo.site/w/1000/i/97d2bfe1dd72afb30d254f7f271a36c1b61da9c877c8a9a0f3163b61fd82cd43/JillianMayer_mot-v01.gif" /> <img width="1400" height="604" width_o="1400" height_o="604" data-src="https://freight.cargo.site/t/original/i/3c01708774c587bab7a25ac5dd09a74d72aa517a4ba3da0c9e89a2816a09d818/DerekAbella_mot-v01.gif" data-mid="206393377" border="0" src="https://freight.cargo.site/w/1000/i/3c01708774c587bab7a25ac5dd09a74d72aa517a4ba3da0c9e89a2816a09d818/DerekAbella_mot-v01.gif" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/9d254ed91ae1950311e385e40fbe9dc8f986b798be2775170a7cbc17bbec43a0/GX010206.gif" data-mid="206393379" border="0" src="https://freight.cargo.site/w/1000/i/9d254ed91ae1950311e385e40fbe9dc8f986b798be2775170a7cbc17bbec43a0/GX010206.gif" /> The setup We placed 2 projectors per row, safetly secured on each of the window seats. In total, we outfitted the airplane with 10 projectors. The projectors were pointed at the overhead bin opposite that of the window seat.&nbsp;We chose the window seat as it lessened the amount of warping on the projections.&nbsp; We chose specific rows to place the projectors in order to balance the installation, while also allowing the most visibility by the passengers.Each projector was also equiped with a laptop which ran the synced visuals. <img width="6048" height="8064" width_o="6048" height_o="8064" data-src="https://freight.cargo.site/t/original/i/ca2f02ab0faabac8165c321a10140804cb7fd6da99de5d9ed8c952222759fb98/IMG_5522.jpeg" data-mid="208886870" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ca2f02ab0faabac8165c321a10140804cb7fd6da99de5d9ed8c952222759fb98/IMG_5522.jpeg" /> Conpensating for the curve One of the biggest challenges came from the projection being cast over a curved surface. Due to limited access to the airplane, we needed an alternate solution to prototype the visuals against the curved overhead bins. During our last visit on the plane, we used 3D Lidar scanning technology to gather exact dimensions and curvature of the bins. We then crafted a replica bin out of styrofoam boards, which we then mounted to the wall in order to ensure our visuals rendered well. <img width="1179" height="2556" width_o="1179" height_o="2556" data-src="https://freight.cargo.site/t/original/i/fd695b63e42dba2ccd465359588bb9d12d3c149b7ce5223ce645ef6f97670aea/IMG_4847.PNG" data-mid="206393382" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fd695b63e42dba2ccd465359588bb9d12d3c149b7ce5223ce645ef6f97670aea/IMG_4847.PNG" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d20c169b457e83cd54c6a18ada27974365968fe41766b04c83b81ad9e1d2cea6/IMG_4852-Large.jpeg" data-mid="206393384" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/d20c169b457e83cd54c6a18ada27974365968fe41766b04c83b81ad9e1d2cea6/IMG_4852-Large.jpeg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/88b803a202f9914d2a8017bec1d657a8670620b8500765849eae1d4908cfda70/IMG_7834-Large.jpeg" data-mid="208466554" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/88b803a202f9914d2a8017bec1d657a8670620b8500765849eae1d4908cfda70/IMG_7834-Large.jpeg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/67fdc5bf0b3d1118e0d4c36d9ad19166c72f9f67cf4b5454ec7fa1786583a8f2/IMG_4865-Large.jpeg" data-mid="206393386" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/67fdc5bf0b3d1118e0d4c36d9ad19166c72f9f67cf4b5454ec7fa1786583a8f2/IMG_4865-Large.jpeg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d143e4c742747a840ac3e91740ee5a4c217bb2e9e5ed24db488bd7560eac2954/IMG_4868-Large.jpeg" data-mid="206393388" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/d143e4c742747a840ac3e91740ee5a4c217bb2e9e5ed24db488bd7560eac2954/IMG_4868-Large.jpeg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c33eb959d06652251ee46cda2afb0f254781b819f329fa345e87329b36a63a90/IMG_5052-Large.jpeg" data-mid="206393394" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/c33eb959d06652251ee46cda2afb0f254781b819f329fa345e87329b36a63a90/IMG_5052-Large.jpeg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0ff94b3d0bd049d765ac40b82bd4a98588ac166f5c482672859c6daebd1dd146/IMG_4874-Large.jpeg" data-mid="206393390" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/0ff94b3d0bd049d765ac40b82bd4a98588ac166f5c482672859c6daebd1dd146/IMG_4874-Large.jpeg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5fd27a98cc6cdb514c805927813e6128bf87e9dc81ff934c9b18a0a7bc4f11d7/IMG_4902-Large.jpeg" data-mid="206393391" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/5fd27a98cc6cdb514c805927813e6128bf87e9dc81ff934c9b18a0a7bc4f11d7/IMG_4902-Large.jpeg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3b71d63acca6736adb357efd013a819c0a120f8c246ecc10ed64f1243b35ed58/IMG_4904-Large.jpeg" data-mid="206393392" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/3b71d63acca6736adb357efd013a819c0a120f8c246ecc10ed64f1243b35ed58/IMG_4904-Large.jpeg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ae0d1bdbeee836f616808a776e323f52fcf929028321a424d7dbe59b4c5f253b/wall.gif" data-mid="206393406" border="0" src="https://freight.cargo.site/w/1000/i/ae0d1bdbeee836f616808a776e323f52fcf929028321a424d7dbe59b4c5f253b/wall.gif" /> Credits &amp; Recognition Client Wieden + Kennedy NY &amp; DeltaAgency Active TheoryMy role Concept, Install Planning, Creative Direction, User Experience, Prototyping, Production, Project Oversight, Install Launch Producer Kiran S. 3D Jantana H. Developement Mike G. Creative Lead—Design © 2026 https://aaronkim.co/Squarespace Fri, 02 Jun 2023 21:56:34 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Squarespace Creative Lead—Design © 2026 SQSP20 ︎&nbsp; Squarspace&nbsp; &nbsp; &nbsp; Anniversary Website Take a trip through the past two decades, exploring a timeline celebrating pivotal moments in Squarespace history. Spring of 2023 marked Squarespace’s 20th anniversary since they were founded, so we partnered with Squarespace to create a digital timeline, detailing all the major milestones and pivitol moments throughout its history. Live site︎︎︎ <img width="1300" height="728" width_o="1300" height_o="728" data-src="https://freight.cargo.site/t/original/i/827cc0b5f6eee3bd2d93477fad4ec2439a7b0917b2680fdfb0f49adc11a895db/Landing2.gif" data-mid="180835145" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/827cc0b5f6eee3bd2d93477fad4ec2439a7b0917b2680fdfb0f49adc11a895db/Landing2.gif" /> <img width="390" height="844" width_o="390" height_o="844" data-src="https://freight.cargo.site/t/original/i/c4796cfa571f6b1ec52dcba9fc19af8b49bc0fbb934ba2792fccbdb3adc87450/SQSP_M_White-Timeline04.jpg" data-mid="234710929" border="0" src="https://freight.cargo.site/w/390/i/c4796cfa571f6b1ec52dcba9fc19af8b49bc0fbb934ba2792fccbdb3adc87450/SQSP_M_White-Timeline04.jpg" /> <img width="390" height="844" width_o="390" height_o="844" data-src="https://freight.cargo.site/t/original/i/902b98950bd85c823f61253fb2d0ecd8d6346ba0c500b0589aa7b01fa3d0b128/SQSP_M_White-Timeline06.jpg" data-mid="234710930" border="0" src="https://freight.cargo.site/w/390/i/902b98950bd85c823f61253fb2d0ecd8d6346ba0c500b0589aa7b01fa3d0b128/SQSP_M_White-Timeline06.jpg" /> <img width="390" height="844" width_o="390" height_o="844" data-src="https://freight.cargo.site/t/original/i/e80d4f06eb683486f946bc4bec0433ed63b50c61adcc475d0becbf96e32f5781/SQSP_M_White-AllEvents01.jpg" data-mid="234710928" border="0" src="https://freight.cargo.site/w/390/i/e80d4f06eb683486f946bc4bec0433ed63b50c61adcc475d0becbf96e32f5781/SQSP_M_White-AllEvents01.jpg" /> <img width="1300" height="728" width_o="1300" height_o="728" data-src="https://freight.cargo.site/t/original/i/9d249efa36b9bfb87c28697fc3f32a95d51694861f87c75f4c7baea80bce6e2d/FirstScroll.gif" data-mid="180835144" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9d249efa36b9bfb87c28697fc3f32a95d51694861f87c75f4c7baea80bce6e2d/FirstScroll.gif" /> <img width="1728" height="1117" width_o="1728" height_o="1117" data-src="https://freight.cargo.site/t/original/i/40aa2a91f28dfbde509db4f84bf26fbc488c02b8e89eb6fe41bc4fa3fe7b8809/SQSP_D_White-Timeline06.jpg" data-mid="234710927" border="0" src="https://freight.cargo.site/w/1000/i/40aa2a91f28dfbde509db4f84bf26fbc488c02b8e89eb6fe41bc4fa3fe7b8809/SQSP_D_White-Timeline06.jpg" /> <img width="3456" height="1984" width_o="3456" height_o="1984" data-src="https://freight.cargo.site/t/original/i/b25588c9d7a64c13dcd2d6a65add1536af236082bc57b3be8516bdd5f91c5bde/Screenshot-2024-01-20-at-11.36.36PM.png" data-mid="202354231" border="0" src="https://freight.cargo.site/w/1000/i/b25588c9d7a64c13dcd2d6a65add1536af236082bc57b3be8516bdd5f91c5bde/Screenshot-2024-01-20-at-11.36.36PM.png" /> <img width="1300" height="728" width_o="1300" height_o="728" data-src="https://freight.cargo.site/t/original/i/3282b660ab922d3d9db1f12288e3b2db235df9d9ac36011711aa3d00d758ee06/ListView.gif" data-mid="180835231" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3282b660ab922d3d9db1f12288e3b2db235df9d9ac36011711aa3d00d758ee06/ListView.gif" /> <img width="1200" height="672" width_o="1200" height_o="672" data-src="https://freight.cargo.site/t/original/i/67611592a644bc654eae4292dca25448f70985c1c6c115db371b41c354a8da7a/MidScroll.gif" data-mid="180835147" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/67611592a644bc654eae4292dca25448f70985c1c6c115db371b41c354a8da7a/MidScroll.gif" /> <img width="3456" height="1916" width_o="3456" height_o="1916" data-src="https://freight.cargo.site/t/original/i/0c349b6455dc86183f2e47be4cd13afd3b9cf07195aa756dcb04b7ede1deafd2/Screenshot-2024-01-20-at-11.38.13PM.png" data-mid="202354317" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0c349b6455dc86183f2e47be4cd13afd3b9cf07195aa756dcb04b7ede1deafd2/Screenshot-2024-01-20-at-11.38.13PM.png" /> Credits &amp; Recognition Client SquarespaceAgency Active TheoryMy role User experience, Direction, and Design Producer Kiran S. Design support Andy D. Developement Dion P., Emiel B. Creative Lead—Design © 2026 https://aaronkim.co/Playlist-in-a-Bottle Tue, 03 Jan 2023 00:46:43 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Playlist-in-a-Bottle Creative Lead—Design © 2026 Playlist in a Bottle ︎&nbsp; Spotify&nbsp; &nbsp; &nbsp; In-App Experience Creating an interactive, in-app experience where you give yourself a musical surprise in January 2024. Spotify’s latest experience aimed to tap into that sense of nostalgia with “Playlist in a Bottle”, an in-app and web experience that allows you to create a playlist, only to be locked away until January 2024. We (Active Theory) partnered with Spotify to help bring their concept to life with a sticky, and delightful digital experience. <img width="2400" height="1256" width_o="2400" height_o="1256" data-src="https://freight.cargo.site/t/original/i/95835944e03ccf79b1bcee909d2a39e47835368df3e2866c54612e17705cf5be/PIAB_Share_Facebook.jpg" data-mid="164820298" border="0" src="https://freight.cargo.site/w/1000/i/95835944e03ccf79b1bcee909d2a39e47835368df3e2866c54612e17705cf5be/PIAB_Share_Facebook.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e54d6eea9d13c9d431aead1568c75dbeb4e5bee5558e96d25d37a3e291f000a/PIAB_1b.gif" data-mid="208461335" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9e54d6eea9d13c9d431aead1568c75dbeb4e5bee5558e96d25d37a3e291f000a/PIAB_1b.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa89f23717881e78bbef801e2a3d898da3da9bca24e74a0ddc311ae834b4642f/PIAB_2b.gif" data-mid="208461336" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fa89f23717881e78bbef801e2a3d898da3da9bca24e74a0ddc311ae834b4642f/PIAB_2b.gif" /> <img width="1550" height="940" width_o="1550" height_o="940" data-src="https://freight.cargo.site/t/original/i/031d0481b5f315c7e23d82f0c20a9ba5ca4922f8b8867ff166da1d613e342178/PIAB_1.png" data-mid="166723644" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/031d0481b5f315c7e23d82f0c20a9ba5ca4922f8b8867ff166da1d613e342178/PIAB_1.png" /> <img width="1550" height="940" width_o="1550" height_o="940" data-src="https://freight.cargo.site/t/original/i/ca39606f73ae83b4f47b457925bd0149ce365ef35d067f3e218cf71f4bb55fce/PIAB_2.png" data-mid="166723710" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ca39606f73ae83b4f47b457925bd0149ce365ef35d067f3e218cf71f4bb55fce/PIAB_2.png" /> <img width="1550" height="940" width_o="1550" height_o="940" data-src="https://freight.cargo.site/t/original/i/7386cf4826f0d44aa44ec504ef0222f399ce9589ce309edc132b10d44997dca5/PIAB_3.png" data-mid="166723765" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7386cf4826f0d44aa44ec504ef0222f399ce9589ce309edc132b10d44997dca5/PIAB_3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5105503ab395c6aac2bace8199ee5b30bb36637e16b497dc3317a8cb0841ccbe/PIAB_3b.gif" data-mid="208461337" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5105503ab395c6aac2bace8199ee5b30bb36637e16b497dc3317a8cb0841ccbe/PIAB_3b.gif" /> Y2K Aesthetic&nbsp; For 3D, the visual direction was going for a “Y2K” aesthetic, tapping into the trend of reviving 90’s pop culture references and styles. We also knew that the priority was the solidify the look and feel of the “Time Capsules”, and for added texture and visual candy, we proposed the addition of “Backing” elements.As we started receiving soft green-lights regarding 3D, we began to impliment them into our dev environments in order to optimize the models and any shaders that would be applied. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1d0da3c1294877e3ca45208f9deaa1c1bc9e0edc6dbe9b6646aa35b7e0fef75/z5D8N8B7IR-Wpfce9zSfTWVZb3zQhaJCIeS-9kS6dP3vnkVeJAyOFOzc72tQW755cVyyYc6tYB4HgHxZoaeF_jpHHaQPosxK7I9LAIU5Cq4UUxAeONXuwGvo2JCtkoBuirWcQQcb3wJEFwhPiP2w0puZhhI4afnOUXaoiV9GnBhH-7IK5NqPuQMeOiuTXdnss2048.jpeg" data-mid="164835307" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d1d0da3c1294877e3ca45208f9deaa1c1bc9e0edc6dbe9b6646aa35b7e0fef75/z5D8N8B7IR-Wpfce9zSfTWVZb3zQhaJCIeS-9kS6dP3vnkVeJAyOFOzc72tQW755cVyyYc6tYB4HgHxZoaeF_jpHHaQPosxK7I9LAIU5Cq4UUxAeONXuwGvo2JCtkoBuirWcQQcb3wJEFwhPiP2w0puZhhI4afnOUXaoiV9GnBhH-7IK5NqPuQMeOiuTXdnss2048.jpeg" /><img width="2574" height="1444" width_o="2574" height_o="1444" data-src="https://freight.cargo.site/t/original/i/486f0fc1db48754a4254ac4aac4d2f7c0472f9b0b6655c18662e821269ef5407/Screenshot-2023-01-15-at-11.20.38-PM.png" data-mid="164834923" border="0" src="https://freight.cargo.site/w/1000/i/486f0fc1db48754a4254ac4aac4d2f7c0472f9b0b6655c18662e821269ef5407/Screenshot-2023-01-15-at-11.20.38-PM.png" /><img width="2048" height="787" width_o="2048" height_o="787" data-src="https://freight.cargo.site/t/original/i/a078ff79870f5aec3a94dd560eca438dffa6949b5e9d29288d839ef4076431f4/MucpYuJss5mmycvzXrC5dbRoW08qUXOqeBiLlOU5P5RpReVgWWA-dt5MeYSaIXGp2gYslL6qldl49WSzSFtNTl2vDw1GD9cjoCAnvV110pRPauo5xBx8NRYN0BfGQAYIBfdjWajziKi1csexZ0-UwISADKCvbuwDu8nhZ7HhDrZISPjfZ0llfiuK7rKIJXArs2048.png" data-mid="164835306" border="0" src="https://freight.cargo.site/w/1000/i/a078ff79870f5aec3a94dd560eca438dffa6949b5e9d29288d839ef4076431f4/MucpYuJss5mmycvzXrC5dbRoW08qUXOqeBiLlOU5P5RpReVgWWA-dt5MeYSaIXGp2gYslL6qldl49WSzSFtNTl2vDw1GD9cjoCAnvV110pRPauo5xBx8NRYN0BfGQAYIBfdjWajziKi1csexZ0-UwISADKCvbuwDu8nhZ7HhDrZISPjfZ0llfiuK7rKIJXArs2048.png" /> Motion references This part of the process helps kickoff the motion explorations for all parts of the experience, as well as gives developers a clear guide for how movement should be approached. I’ll usually try and use basic shapes to represent elements that haven’t been fully realized just yet, and this also helps prevent clients from focusing on the wrong things during design presentations. <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/0d1d656767f8fb0a2806ffb124d386197103fb5c6ba8ebf50c87b4282397c155/Comp-2.gif" data-mid="181117842" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/500/i/0d1d656767f8fb0a2806ffb124d386197103fb5c6ba8ebf50c87b4282397c155/Comp-2.gif" /> <img width="414" height="736" width_o="414" height_o="736" data-src="https://freight.cargo.site/t/original/i/1939df0c636feeab01d9a9e3a6c1e2b22e6714a4336e3b8a875744f06a840546/Landing-Transition1.gif" data-mid="181117778" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/414/i/1939df0c636feeab01d9a9e3a6c1e2b22e6714a4336e3b8a875744f06a840546/Landing-Transition1.gif" /> Credits &amp; Recognition Client SpotifyAgency Active TheoryMy role User experience, Direction, and Design Producer Jordan F. Design support Katie H. 3D Johannes H. Developement Andrew A., Fransisco T., Jonatas S. Creative Lead—Design © 2026 https://aaronkim.co/Google-Chrome Tue, 03 Jan 2023 00:46:41 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Google-Chrome Creative Lead—Design © 2026 Chrome Pit Crew ︎&nbsp; Google Chrome&nbsp; &nbsp; &nbsp; Partnership Website Help the McLaren Formula 1 pit crew race through four browser-based challenges in this stylized Chrome experience. Coinciding with the US Grand Prix on October 23rd, 2022, this gamified site highlights Chrome features as it tests players timing, speed, and balance. Optimized for desktop &amp; mobile. <img width="1200" height="672" width_o="1200" height_o="672" data-src="https://freight.cargo.site/t/original/i/e358edae6d765fde3e54df78aadca69338455822ed1a78c80b7d50f9cd14e5aa/Intro.gif" data-mid="166854831" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e358edae6d765fde3e54df78aadca69338455822ed1a78c80b7d50f9cd14e5aa/Intro.gif" /> <img width="1400" height="748" width_o="1400" height_o="748" data-src="https://freight.cargo.site/t/original/i/95f4ccebd0a96f09f237478d15e9ba3a351fcff64787c455abf2034c16c9fb1b/Game1Title.gif" data-mid="166854821" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/95f4ccebd0a96f09f237478d15e9ba3a351fcff64787c455abf2034c16c9fb1b/Game1Title.gif" /> <img width="3456" height="2000" width_o="3456" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9d11000b7f7a154431c636ad1de05a6432bef213bdef1f8c02073065b2fa4ced/Game1.png" data-mid="166855326" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9d11000b7f7a154431c636ad1de05a6432bef213bdef1f8c02073065b2fa4ced/Game1.png" /> <img width="1200" height="672" width_o="1200" height_o="672" data-src="https://freight.cargo.site/t/original/i/ebcd60dec4c4e22fb2680db8bad66c0dbe7377fc35aa5c4e2d11342933160c1a/Game2.gif" data-mid="166854822" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ebcd60dec4c4e22fb2680db8bad66c0dbe7377fc35aa5c4e2d11342933160c1a/Game2.gif" /> <img width="1400" height="748" width_o="1400" height_o="748" data-src="https://freight.cargo.site/t/original/i/0f9af265adb35be63647a51d6c62d44ddcb22f952eabed8f61c9ad9b57bfbe25/Game3Title.gif" data-mid="166854825" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0f9af265adb35be63647a51d6c62d44ddcb22f952eabed8f61c9ad9b57bfbe25/Game3Title.gif" /> <img width="1200" height="672" width_o="1200" height_o="672" data-src="https://freight.cargo.site/t/original/i/8abf590a007a609bb3c54f2cff6f9c90f914d8837ee68cec7c81b6699748a245/Game4Title.gif" data-mid="166854828" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8abf590a007a609bb3c54f2cff6f9c90f914d8837ee68cec7c81b6699748a245/Game4Title.gif" /> <img width="1200" height="672" width_o="1200" height_o="672" data-src="https://freight.cargo.site/t/original/i/37f0ca7991a96b9e05f8b43175f21d074831f28d51435c16fc6c1090c356f176/Game4.gif" data-mid="166854826" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/37f0ca7991a96b9e05f8b43175f21d074831f28d51435c16fc6c1090c356f176/Game4.gif" /> Process We isolated each game, and fleshed out the gaming mechanics for each. We wanted the games to feel relevant to an actual pit-crew experience, but also didn’t want it to feel too short.&nbsp; <img width="2584" height="1454" width_o="2584" height_o="1454" data-src="https://freight.cargo.site/t/original/i/7facb601fef39680212e815bc01236ce6d6522a8c0e2d1facc8f2fcc8043e605/Screenshot-2023-01-31-at-10.29.25-PM.png" data-mid="166857641" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7facb601fef39680212e815bc01236ce6d6522a8c0e2d1facc8f2fcc8043e605/Screenshot-2023-01-31-at-10.29.25-PM.png" /> Credits &amp; Recognition Client Google ChromeAgency Active TheoryMy role Pitch, Research, User experience, Direction, &amp; Design Producer Jordan F. Design support Katie H. 3D Thieb R., Jantana H., Paul R. Developement Alex B., Evan D., Jonatas S., Richard Z. AwardsAWWWARDS Site of the Day FWA of the Day CSSDA Website of the Day Creative Lead—Design © 2026 https://aaronkim.co/Google-Search Tue, 03 Jan 2023 00:46:41 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Google-Search Creative Lead—Design © 2026 Search Through Time ︎&nbsp; Google Search&nbsp; &nbsp; &nbsp; Anniversary Website Celebrating Google Search turning 20 with an immersive &amp; interactive timeline that guides users through each of Google Search’s distinct eras. Explore an immersive &amp; interactive timeline that guides you through each of Google Search’s distinct eras—all while spotlighting the major milestones and developments along the way. Live site︎︎︎ <img width="1920" height="1064" width_o="1920" height_o="1064" data-src="https://freight.cargo.site/t/original/i/187ae2610085f7edaf388836d3dc30d55c4ab4b5841379759e07886529694330/Intro.gif" data-mid="234711347" border="0" src="https://freight.cargo.site/w/1000/i/187ae2610085f7edaf388836d3dc30d55c4ab4b5841379759e07886529694330/Intro.gif" /> <img width="1600" height="887" width_o="1600" height_o="887" data-src="https://freight.cargo.site/t/original/i/9ef1747a4e6372717a6be045de2a8a4aef630368181e01015e6bcade2aacc072/Green-Dress.gif" data-mid="234711345" border="0" src="https://freight.cargo.site/w/1000/i/9ef1747a4e6372717a6be045de2a8a4aef630368181e01015e6bcade2aacc072/Green-Dress.gif" /> <img width="780" height="1688" width_o="780" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3a1f47b4ce386764e55ebe487444ee3c65c155412817cb566e0453b90bcb5e1e/Intro-2_Mobile.jpg" data-mid="234711346" border="0" src="https://freight.cargo.site/w/780/i/3a1f47b4ce386764e55ebe487444ee3c65c155412817cb566e0453b90bcb5e1e/Intro-2_Mobile.jpg" /> <img width="780" height="1688" width_o="780" height_o="1688" data-src="https://freight.cargo.site/t/original/i/011252d15c6cac5551819a0170cc42515524475eebedd35e8cd5f274d09eaaa0/Loader.jpg" data-mid="234711348" border="0" src="https://freight.cargo.site/w/780/i/011252d15c6cac5551819a0170cc42515524475eebedd35e8cd5f274d09eaaa0/Loader.jpg" /> <img width="780" height="1688" width_o="780" height_o="1688" data-src="https://freight.cargo.site/t/original/i/00f57cab69f7ffed24d8e866072c9c8b38b291e2b43f124afc5fd50ba746ea8e/Search_M_05.jpg" data-mid="234711351" border="0" src="https://freight.cargo.site/w/780/i/00f57cab69f7ffed24d8e866072c9c8b38b291e2b43f124afc5fd50ba746ea8e/Search_M_05.jpg" /> <img width="1600" height="887" width_o="1600" height_o="887" data-src="https://freight.cargo.site/t/original/i/9d1fd6ea6bcd35119f23b98d44bf3edcc551c6825051ff2f45f533d0857f4e87/C2S.gif" data-mid="234711344" border="0" src="https://freight.cargo.site/w/1000/i/9d1fd6ea6bcd35119f23b98d44bf3edcc551c6825051ff2f45f533d0857f4e87/C2S.gif" /> <img width="1876" height="1056" width_o="1876" height_o="1056" data-src="https://freight.cargo.site/t/original/i/abf73e26e4c1295444711add436448312e58692d015dc7cecea14e9ea548957d/1a-alt.jpg" data-mid="234711339" border="0" src="https://freight.cargo.site/w/1000/i/abf73e26e4c1295444711add436448312e58692d015dc7cecea14e9ea548957d/1a-alt.jpg" /> <img width="1920" height="1064" width_o="1920" height_o="1064" data-src="https://freight.cargo.site/t/original/i/88280898218436b5a928e2fba168d350a6b1c5fbd3a4ee7fd486ca5aee89d225/Menu-filter.gif" data-mid="234711349" border="0" src="https://freight.cargo.site/w/1000/i/88280898218436b5a928e2fba168d350a6b1c5fbd3a4ee7fd486ca5aee89d225/Menu-filter.gif" /> <img width="1840" height="1036" width_o="1840" height_o="1036" data-src="https://freight.cargo.site/t/original/i/9995cda2e6b74174dad5fb1bf972abdb89ed3aac66938aa8dbf13d159bfacae0/Birds-Eye-View-2.jpg" data-mid="234711342" border="0" src="https://freight.cargo.site/w/1000/i/9995cda2e6b74174dad5fb1bf972abdb89ed3aac66938aa8dbf13d159bfacae0/Birds-Eye-View-2.jpg" /> <img width="2224" height="1250" width_o="2224" height_o="1250" data-src="https://freight.cargo.site/t/original/i/7e84b6919ab61e16219de53f6d719c4248252477158b781a956d4f4d17767856/Birds-Eye-View---Filtered-2.jpg" data-mid="234711340" border="0" src="https://freight.cargo.site/w/1000/i/7e84b6919ab61e16219de53f6d719c4248252477158b781a956d4f4d17767856/Birds-Eye-View---Filtered-2.jpg" /> Process Prior to the design phase, we had a lengthy research phase, where we worked closely with our client in finding and collecting compelling Search innovations over the last 20 years. <img width="3252" height="844" width_o="3252" height_o="844" data-src="https://freight.cargo.site/t/original/i/bb87b2346a84fe49b5449beb40917f00a362ca725213b7b3cdc3a7d82e42dff7/Screenshot-2023-02-01-at-7.52.09-PM.png" data-mid="166976480" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bb87b2346a84fe49b5449beb40917f00a362ca725213b7b3cdc3a7d82e42dff7/Screenshot-2023-02-01-at-7.52.09-PM.png" /> <img width="3414" height="2042" width_o="3414" height_o="2042" data-src="https://freight.cargo.site/t/original/i/c0da511f1932c4ea36828df906219d522a442245f803bbd6d3f69c5cbf9e2961/Screenshot-2023-02-01-at-7.52.30-PM.png" data-mid="166976482" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c0da511f1932c4ea36828df906219d522a442245f803bbd6d3f69c5cbf9e2961/Screenshot-2023-02-01-at-7.52.30-PM.png" /> Credits &amp; Recognition Client Google SearchAgency Active TheoryMy role Pitch, Research, User experience, &amp; Design Producer Kiran S., Ama E. Design support Katie H., Mark O. 3D Michael K., Thieb R. Developement Luigi R., Douglas L. AwardsAWWWARDS Site of the Day FWA of the Day CSSDA Website of the Day Creative Lead—Design © 2026 https://aaronkim.co/Google-News Tue, 03 Jan 2023 00:46:42 +0000 Aaron Kim — Creative Lead https://aaronkim.co/Google-News Creative Lead—Design © 2026 20 Years of Google News ︎&nbsp; Google News&nbsp; &nbsp; &nbsp; Anniversary Website Celebrating Google News 20th anniversary with an interactive scrolling website that chronicles major milestones and feature updates from the past two decades. This educational look back at Google News history engages users with dynamic visuals, clickable fact bubbles, and responsive animations. To add a layer of playability, we incorporated a trivia game and crossword puzzle at the end of the timeline. Live site︎︎︎ <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/d0da3f7504c571119016d7286a1973a2a02013a5c1d13f2d4441e6e91a304276/Intro.gif" data-mid="166859196" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d0da3f7504c571119016d7286a1973a2a02013a5c1d13f2d4441e6e91a304276/Intro.gif" /> <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/1f3dd47a9556ff8b1b6dea6cad106cdfd518ab02d6de0d0395ba2eeac158c869/2002.gif" data-mid="166859585" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1f3dd47a9556ff8b1b6dea6cad106cdfd518ab02d6de0d0395ba2eeac158c869/2002.gif" /> <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/5a6699bb95ae5976bd5bc9c86863a445cc0eefa8f210cb92bc2240b3eac4f1d8/2003.gif" data-mid="166859586" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5a6699bb95ae5976bd5bc9c86863a445cc0eefa8f210cb92bc2240b3eac4f1d8/2003.gif" /> <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/7722d70cb1aa375bec143d8f2baee8fca89b029d54a73ace0a3b31d1ba82c54b/Scrub.gif" data-mid="166859198" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7722d70cb1aa375bec143d8f2baee8fca89b029d54a73ace0a3b31d1ba82c54b/Scrub.gif" /> Trivia We wanted to test our guests knowledge of the early 2000’s with a fun and easy Trivia game. At the end of the 10 questions, guests were given a custom and personalized share card with their trivia score! <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/36b51aed9444f7ea6a7714ed0fd14e6b4d8004ad98160bda26ae79253b265189/Trivia-Transition.gif" data-mid="166859587" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/36b51aed9444f7ea6a7714ed0fd14e6b4d8004ad98160bda26ae79253b265189/Trivia-Transition.gif" /> <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/81560e28dc58413a483ca4ea4c5bd82f04d62c7233ed582d3ae969f76bb5c67e/Q1.gif" data-mid="166859197" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/81560e28dc58413a483ca4ea4c5bd82f04d62c7233ed582d3ae969f76bb5c67e/Q1.gif" /> Crossword We wanted to keep the fun going so we created a 2000’s based crossword puzzle, with answered available from the timeline experience. <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/888257b57d85cf225cb0fe4c2eb3b749dc472bef2bc65817bcb8dc4ad5711438/Crossword-Transition.gif" data-mid="166859193" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/888257b57d85cf225cb0fe4c2eb3b749dc472bef2bc65817bcb8dc4ad5711438/Crossword-Transition.gif" /> <img width="1400" height="784" width_o="1400" height_o="784" data-src="https://freight.cargo.site/t/original/i/4796718e3295a64bfe96b06ff2773eb2af17d16635f7a8d3ca96481ea3a70910/Crossword1.gif" data-mid="166859194" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4796718e3295a64bfe96b06ff2773eb2af17d16635f7a8d3ca96481ea3a70910/Crossword1.gif" /> Motion explorations This part of the process helps kickoff the motion explorations for all parts of the experience, as well as gives developers a clear guide for how movement should be approached.I’ll usually try and use basic shapes to represent elements that haven’t been fully realized just yet, and this also helps prevent clients from focusing on the wrong things during design presentations. <img width="1250" height="808" width_o="1250" height_o="808" data-src="https://freight.cargo.site/t/original/i/311ae300c202de84e3fb3a3f4d5a29e65c87c1532189c519c1efe9f275ec5b55/Timeline-Loader_Desktop_02.gif" data-mid="181118101" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/311ae300c202de84e3fb3a3f4d5a29e65c87c1532189c519c1efe9f275ec5b55/Timeline-Loader_Desktop_02.gif" /> <img width="1000" height="500" width_o="1000" height_o="500" data-src="https://freight.cargo.site/t/original/i/97cb5510da6911ab5306959b5dc693a2c5f8c197f9b80410d4cab4c569eaea1b/2008-pop.gif" data-mid="181118030" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/97cb5510da6911ab5306959b5dc693a2c5f8c197f9b80410d4cab4c569eaea1b/2008-pop.gif" /> Credits &amp; Recognition Client Google NewsAgency Active TheoryMy role Pitch, User experience, Direction, Lead Design, &amp; Design oversight Producer Erica C., Ama E. Design support Craig P. 3D Jantana H. Developement Ben P., Alex B., Andrew A., Jonatas S., Richard Z. Creative Lead—Design © 2026